Starting or improving your business can be challenging, and if you own a restaurant, you know that you need to be ready to constantly evolve and develop your business even further to attract more customers and ultimately make more profits. One of the things that you can do is create a safe space for parents and their kids. In this article, we are going to list some of the reasons why every family restaurant should have a playground, and how this investment is going to set you apart from every other location in your area.
1. The kids will be entertained
It is pretty difficult to keep young children entertained and happy when they are out with their parents. Our little ones want to explore, they want to play, and they want to make new friends. On the same note, when kids are free to run around in the location, they pose risk for themselves and everyone else around them. The worst thing that you want to avoid from happening is the child bumping into a waiter and having things spilled on them.
If you want to make sure that all of your customers are happy, and if you want to create a safe space for children to play, make new friends, and keep them protected at the same time, you need to invest in a playground. They will be able to stay happy for hours no matter if their parents want to just have lunch or they want to catch up with their friends. Everyone will be content and your business will flourish.
2. The place will be pleasant for people without kids
One of the most difficult things to achieve is to create a restaurant that will be welcoming for families as well as for people without children. Some customers don’t want to bring their kids with them, and there are also those people who don’t have kids and want to just have a nice time when they decide to visit a restaurant.
It can be difficult to balance the two and attract all sorts of customers. When kids are not on the same floor as parents, and when adults can just enjoy their meals without little ones bumping their chairs and tables, your location will be attractive for everyone. You don’t have to label your brand only as family-friendly or only as a place that is suitable for adults without kids. You don’t have to choose and you can attract all audiences without making anyone uncomfortable.
3. The parents will be able to relax
Every parent knows that going out with the little ones is pretty challenging. Our kids may behave that day and they may make our lunch so much better, but they also may decide to throw tantrums or have too much energy and not be able to just sit and eat.
Every parent says that they would much rather choose to stay home and eat instead of going to a restaurant because they don’t want to risk their kids misbehaving and embarrassing them.
Well, if you offer a place with a playground, you are going to offer a safe space for the kids to play and run around, and you are also going to let the parents just sit back and relax. Everyone will appreciate you for that, and every family will choose your location to eat outside. They will all be thankful for the service you are doing, and you are going to get free marketing and recommendations.
Know that there are so many options to choose from, even if you don’t have too much space. On websites such as Moduplay, you can see what playground products are available, and you can choose the right ones for your business depending on the size of the area, your budget, and the ideas you have for your brand.
4. You will be better than your competitors
Nowadays there are dozens if not hundreds of competitors for every brand and business. Chances are, in your area, there are dozens of other places that people can choose to visit instead of your restaurant. Marketing can only do so much, and unless you give parents a real reason why they should come to your place with their kids, they are going to just either change places every time they want to eat outside, or they are going to go to your competitors’.
When you install a playground for the kids, you are going to portray your place as something that is family-friendly and you will show that you’ve gone one step further than anyone else in your area. There are going to be many reasons why families will want to visit your restaurant and choose it every single time instead of looking for something new and even something better.
5. The customers will stay longer
The longer our customers stay, the more profits we make. When we have guests with large families, and when they all sit together, chances are, they are going to place more orders and they are going to lead to you making more profits.
If the kids are running around or if they are bored, the parents are just going to try and rush through their coffee, and won’t have time for lunch or desserts. When you create a good place for the little ones to play around, they are going to burn more calories, they are going to want to eat and drink more, and that will add more to the bill of the parents.
Keep in mind that no matter how much food or drinks the parents order, ultimately, the service that you provide is going to be cheaper than an hourly rate for a babysitter, so everyone will benefit from you offering the playground.
There are many other reasons why you should make this investment, but the biggest ones are – you will attract more customers, make more profits, and keep everyone who visits your location happier. You will show that you care about every person who enters your restaurant, no matter their age. You will give parents a reason why they should choose you, and you will create a playground that your youngest customers will love and make memories in.