Social media is a crucial part of business marketing nowadays. Simply having a website is not enough – you have to be present on Instagram, Facebook, and even TikTok if you plan on growing your company.
Now, there are two main ways of growing your social media – the organic way and the artificial way. You’ve probably heard about the latter – it’s when you buy your social media following from external sources. It’s why you can see many fake influencers (who have a large following and zero engagement) that nobody’s even heard about on Instagram.
When it comes to growing your social media organically, things get a bit more complicated.
Knowing your audience
Try to imagine your „perfect“ customer – someone who needs, wants, and can pay for your products.
These people are out there, and the main task of your social media efforts is to reach them. Unlike paid socials, organic social growth requires you to do tons of research in order to find your target audience. Once you do, you’ll get yourself some new customers (which is why you’re marketing yourself in the first place!). The number of your followers means nothing if they’re all fake accounts and bots – you can’t make them buy your products.
Now, of course, there are certain benefits of buying your social media following as well. People won’t see you as a reliable brand if you have 0 followers on your business account. Filling up that blank space can do you some good, at least in the beginning.
Posting engaging content
Your content is the main selling point on your socials. If you want to grow your following organically, don’t ever be boring! You want people to interact with your profile – your posts need to pique your audience’s interest. Ask questions, make jokes – whatever you think will make your visitors like or comment on your posts.
The way you’ll create your content depends on a couple of different factors. The first, and the most important one is your target audience. Are they young people who enjoy memes and pop-culture references? Or are they business people in their 40s who expect your endeavor online to be strictly professional? Secondly, what are your products and services all about? What’s your brand all about? For example, you won’t market construction work the same way you’d market a makeup brand.
Besides that, make sure you stay consistent with your content. Choose a recognizable color palette that you’ll use in your posts, keep your logo simple, and don’t overdo it with the hashtags (too many of them can be seen as annoying to some people).
Working with influencers
Influencer culture is more powerful than you may think. Forming a partnership with someone who’s relevant to your industry AND your target audience is one of the best ways you can grow your social media organically.
As we’ve already mentioned before, there are many „fake“ influencers on Instagram and Facebook you should be avoiding. It’s why doing your research is so important! You don’t want to spend money on someone who can’t help you grow your company at all. The easiest way to spot them is by looking at their profile: if they have millions of followers but only a dozen of comments and likes on their posts, they’re probably not worth your time.
Of course, popular influencers probably won’t be interested in working with you if you have zero followers of your own. You’ll seem too unreliable. It’s why we recommend purchasing some of your following at websites like likeskopen.online when you’re starting off. It can pave your way toward many successful partnerships in the future.
Interacting with your followers
If you truly want to attract new customers to your business, you need to start interacting with your followers more. If someone posts a funny comment to your TikTok video, don’t forget to reply! You’re not a multibillion corporation – every individual follower counts! As we’ve already mentioned before, asking questions in your captions is a great way to get people to post comments on your posts.
Overall, growing your social media organically means that you need to interact with every individual follower that engages with your content, at least when you’re starting off. The number one mistake we’ve seen smaller brands make is responding to comments with a generic script. You don’t want to sound like a robot or AI. Make sure your followers feel heard whenever you interact with them.
So, yes, whatever you do, make sure you respond to your followers whenever they engage with your content. It’s likely to make them a bit more interested in your products or services, which is, again, the main goal of your social media presence.
Using different promotional tools and measuring your performance
Reaching your target audience can be a daunting task. You need to be proactive about it – you can’t just sit around and hope someone stumbles upon your page on accident. You have to find ways to promote your posts – be it through paid ads, your other social media pages, or by partnering up with an influencer.
Now, of course, your job doesn’t stop there either. Once you’ve established a good promotional plan, you’ll need to start measuring your results. There are many analytical tools available just for this purpose. You need to know whether your social media plan is working: are you reaching your target groups? If not, who are you actually reaching? What changes can be made to your campaign overall? Be flexible about it, and you’ll certainly start seeing results sooner or later.
The bottom line
A lot goes into growing your social media organically – research, targeting, market segmentation, content creation, promotion, planning, and analysis are just some of the things that you’ll need to do. However, organic social media growth ultimately always pays off – it’s the only way to turn your followers into your customers.
Either way, we hope our article helped you understand the topic in question a bit more clearly and we wish you the best of luck in all of your future endeavors!