Marketing is the process of discovering, creating, and providing services to a customer base in the form of goods and services. It entails consumer research as well as advertising. Marketing is essential in your real estate business because it is the primary means of communicating with your customers to let them know you and what you do.
This process incorporates everything, including how you do business, how you communicate with your recruiting leads to create awareness about your services, and how you demonstrate superiority against your competition.
I know real estate marketing sounds unnecessary, but it could be just the thing you need to rope in a customer. Many real estate companies and entrepreneurs can handle their marketing early in their existence.
However, most realtors will want to delegate their marketing operations to a real estate marketing agency or company as their industry grows. Real estate marketing firms assist everyone from individual property sales agents to small-scale investment firms to large-scale commercial brokerage firms.
Because real estate is a very old-school business, most people who have amassed significant wealth through long careers in real estate are unfamiliar with the new digital forms of advertisement, some of which have helped transform the real estate industry since the internet boom.
1. Revamped Real Estate
Revamped Real Estate is a marketing firm based in Indiana that specializes in commercial and residential property development.
It helps its users generate up to five referrals in a week without having to spend money on ads. Revamped Real Estate was co-founded by Brett Ratkowksi, Karan Sanghavi, and Aaron Martinez to help real estate agents and brokers dominate the market over their competition.
The company was created to set the trend in the field of real estate marketing by using the power of YouTube to help realtors land recruiting leads.
While they work with agents and brokers with different experience levels and annual returns, they are presently working with real estate industry heavyweights such as Joshua Smith, Chantel Ray, and several other people.
Even though most brokerage firms and realtors continue to rely on leads from Facebook, Zillow, and maybe even referrals, Brett, Karan, and Aaron are breaking away from the monotony and setting the stage for those who are ready to stand out and break away from the normal to show superiority in their field.
They also offer training on marketing strategies that will draw clients towards you, such as video creation and determining the right platform for your advertisements.
2. Land Voice
CRMs are essential in every business because they play a significant role in connecting your client with customers and leads.
Real estate CRMs for virtual assistant’s aid in creating lead lists and generating tasks to pursue recruiting leads. CRMs guide a business toward growth by optimizing schedules and setting priority tasks to ensure clients are contacted on time.
They can assist sales agents and virtual assistants in developing effective lead management systems. Land Voice CRMs are tools that connect realtors with their ideal market through communication and engagement in order to expedite processes and keep track of client and lead data.
This can make it easier for you to organize your schedule while maintaining communication with your clients. Landvoice provides prospective clients with contact information automatically inputted to your auto dialer.
Since it has saved mobile numbers that will allow you to contact leads, you can gain knowledge about your clients that will help you create more consumers for your services. Landvoice can compare and correct mobile numbers against your canceled or expired entries.
This tool can help virtual assistants generate more leads and track which leads become customers. Landvoice stands out because the information it acquires is always accurate. Furthermore, its status is always up to date, so you never have to continuously check in on your multi-listing services.
3. Bold Leads
Bold Leads is a real estate marketing agency that is mainly focused on generating leads. The process is straightforward and involves signing up, getting on board with their team, and finally receiving potential leads in your area.
These leads are then delivered to your CRM Software dashboard. Bold Leads emphasizes a ‘done for you’ business strategy. Bold Leads is a newcomer in real estate marketing founded in 2014 by a mother-daughter team and is currently based in Chandler, Arizona.
The company has grown exponentially in the last three years and has more than doubled in size. The company employs a software solution that enables agents to digitize their advertising strategy. Bold Leads specializes in lead generation for both buyers and sellers while handling follow-ups on the agent’s behalf.
Bold Leads works by enabling realtors to acquire recruiting leads by using Facebook ads for their digital marketing campaigns. The Property Base company has created and developed three versions of Bold Leads, each tailored to suit different realtor needs.
The Lite version is tailored for someone just starting in real estate marketing. The Professional version is a more advanced solution with better features. The Advanced version combines all the aspects of Lite and Professional with added features like market reports and an IDX website.
4. Wise Agent
Wise Agent is a virtualized platform that creates customer relationship management solutions for real estate. It assists business owners and agencies in computerizing the management of their marketing activities, such as lead recruiting, their responses, appointment scheduling, and transactions.
Features available on Wise Agent include contact interactions, lead generation, landing pages, a scheduling calendar, and more.
Teams can use the advertising module to design and develop flyers, email messages, campaigns, newsletter publications, short text messages, and letters.
Wise Agent helps its users provide a quality customer service experience which translates to a successful real estate business by automating marketing transactions and providing 24/7 real-time communication.
Besides that, it helps the user manage contact information and displays a list of pending calls immediately after logging in. Wise Agent works with the following applications to help its users generate leads: Google Chrome Extension, Facebook for Business, Google Calendar, Twitter, etc.
Unlike most software programs, Wise Agent offers a 14-day trial period before letting its user choose a monthly, annual, or enterprise subscription method.
5. Wise Pelican
Wise Pelican is a website application that gives real estate companies a platform to easily mail real estate postcards. It helps its users create, customize, and tailor mailing lists that target their ideal audience.
Their comprehensive builder tool makes it easier to generate a list using filters such as area, subdivision, building type, etc. Plus, the Wise Pelican website offers hundreds of available templates in your browser that can easily be modified to fit your professional standards.
Their direct mail marketing tracking system allows you to track the postcards you’ve sent and be notified when they’re delivered. In 2018, Wise Pelican launched a new and creative version of their postcard editor for their postcard mailing platform.
This gives real estate agencies the chance to get creative with the postcards and build their brand into the templates while maintaining professional quality. Their mailing list service eases the process of sending postcards by offering a package deal that includes printing, postage, and mailing for only 75 cents per postcard.
Those who have large orders or will be consistently sending large orders have the option of acquiring an enterprise pricing package.
Establishing your real estate business requires a good marketing strategy that will set you apart from the competition. To do that, you will need to carry out market research and analysis to determine the business module that suits your consumer needs.